So, what is augmented reality?
While in-store shopping accounts for the vast majority of retail sales,
consumers are expecting the same levels of personalization and
customization that they do when they shop online. In fact, 19 percent of
consumers are already browsing their mobile devices while in-store.
Scientists at the IBM Research lab in Haifa are looking to bring all the benefits
of online shopping into traditional, brick-and-mortar stores and are
creating a new augmented reality mobile shopping app that
will give in-store shoppers instant product details and promotions
through their mobile devices.
The new IBM Research app will offer shoppers product comparisons and special
offers as they move throughout the store. It captures images via the
built-in video camera on a user's smart phone or tablet and uses
advanced image processing technologies to quickly and accurately
identify a product or row of items. Once the app recognizes the
products, it will display information above the product images and rank
them based on a number of criteria, such as price and nutritional value.
It will also provide the shopper with any loyalty rewards or incentives
that may apply and suggest complementary items based on what the
customer has already viewed.
Want to learn more? Check out the full article on the IBM Research site.