Why is social software so hot these days? Why are businesses getting comfortable with activities such as sharing pictures of their kids with colleagues that they considered "frivolous" only a short time ago? How can social software can make our jobs easier -- whether we adopt it as our primary desktop application or stick with the one we've been using for years? Are cloud computing and amateur developers already shaping social software? How can Venture Research -- large-scale deployments of social software applications on the Internet such as Many Eyes -- help us understand their business value?
Find out in this podcast interview with Irene Greif, Director of the Center for Social Software and IBM Fellow.