August 10 IBM Research Colloquia, "Box Office to Front Office: Winning with Big Data"

On Friday, August 10, 2012, 10:00 a.m. - 12:00 p.m. US Pacific time, the IBM Research Colloquia, "Box Office to Front Office: Winning with Big Data," will convene Bay Area thought leaders and experts in sports and entertainment for a discussion on using Big, Fast Data to engage consumers, develop products and drive revenue.

Join the livestream web event to hear how our panelists are using Big, Fast Data to deliver measurable growth in their markets, how global brands are shifting from understanding markets to understanding people to drive deeper engagement, and exploring how leading sports, media and entertainment companies are rethinking their data environments to create new value – using analytics and social and mobile technologies to innovate customer life cycles, create differentiated experiences and engage with key stakeholders.

The event will be hosted by a member of the Center for Social Business, IBM researcher Jeff Nichols,  on the People for a Smarter Planet Facebook page.

Go to the IBM Research Blog for more information about the event, the panelists, and to register.